BIOGRAPHICAL NOTE

Michel Walrave, Ph.D., is associate professor at the Department of Communication Studies of the University of Antwerp and leads the Research Group MIOS (Media & ICT in Organisations & Society). His field of expertise is situated in the area of societal implications of ICT. He has conducted several national and European research projects on teens & ICT, e-working, e-government, e-marketing & privacy. Recently the research project 'teens & ICT, risks & opportunities' was finalized analyzing a.o. Internet uses, cyberbullying, online self-disclosure and other internet related risks. He teaches societal implications of ICT, marketing communications and e-marketing at the University of Antwerp and as a guest lecturer in several other universities. More info: http://www.ua.ac.be/michel.walrave.

ABSTRACT

29 September, Tuesday, 12.50 – 13.15

Plenary session: Teenagers, e-marketing & privacy

When chatting and browsing, teenagers can be inclined or encouraged to disclose personal data? Despite the growing concerns about the online privacy of minors and some legislative initiatives, few empirical studies have examined teens’ responses to online requests for personal data. Therefore, this presentation will focus on research results concerning adolescents’ disclosure of personal data. Furthermore, techniques and strategies used to stimulate young people to disclose personal information will be outlined. Finally, recommendations and several initiatives concerning privacy awareness raising, will be discussed.