Markus Berger-de León, studiVZ Ltd., Germany

BIOGRAPHICAL NOTE

Markus Berger-de León, born in 1973, was appointed CEO of studiVZ Ltd. on 1st March 2009.

Prior to his current position Markus served as CEO of MY-HAMMER AG. From 2002–2007 he worked for markus_berger_de-leon.jpgJamba, the leading provider of mobile content and entertainment services. During his last two years at Jamba he served as Managing Director, taking overall responsibility of the Jamba business unit. Markus has also previously acted as CTO and COO of a software company that he co-founded, where his responsibilities included establishing IT-driven business-to-business procurement services for customers across Europe. 

Markus Berger-de León holds a degree in business administration from the WHU Otto Beisheim School of Management in Koblenz, Germany. Additionally, he studied at the Columbia Business School and at Plekhanov in Moscow. Currently Markus still holds the position of CEO of the Abacho AG and supervisory board Chairman of the MyHammer AG.

Berger-de León is an authority on mobile, media, web 2.0 and convergence topics and frequently speaks on mobile services and content, digital entertainment, mobile technology and industry convergence.

 

ABSTRACT

30 September, Wednesday, 14.30 - 16.30

Parallel session: Digital lifestyle - safety in social networking sites
Presentation topic: Effectivity of self-control in social networks

Self control is social control
One of the most important characteristics of social networks is that users know each other generally from their real lives. Another mentionable point is that almost all active users of social networks spend about half an hour or more each day socialising with their friends, uploading pictures, discussing interesting topics and so on. Millions of active users prefer using a network which they feel save and comfortable with. Inappropriate behaviour of users such as bullying is not tolerated and vigilant users will try to find a remedy.
Real-name-based social networks are part of the real life and therefore self control in social networks is comparable with real civic action. 

Providers can empower self control
A major task of social network providers is to explain the opportunities and risks of social networking to their users and help them to understand how to use a service proficient. Especially the media literacy of minor users has to be enhanced. Concerning this matter parents and schools also have to make a contribution.
Another task of social network providers is to offer an easy-to-use reporting mechanism that empowers users to report unwanted conduct or content. Reports must be executed anonymous and professional in an adequate quick procedure. 

Self-control is effective
There is no existing tool which is more effective than a community of millions of high involved and vigilant users. Providers have to make use of this potential to provide safe services.


 

 

 
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