| Anna Małczyńska, Discipline Media Group, Poland |
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BIOGRAPHICAL NOTE Anna Małczyńska has been project manager in an interactive agency Discipline Media Group for more than three years. She started her professional career as a marketing promotions specialist at Warner Bros. Poland, followed by work for Monolith Films, where she was responsible for promoting films for children and youth audience. From 2003 to 2005 she was a broadcast co-ordinator for TV Puls. Afterwards, as a PR specialist in MPWiK (the Municipal Water Supply and Sewage Enterprise), Warsaw, she launched projects co-financed from the EU ISPA fund. 29 September, Wednesday, 14.30 - 16.30 Parallel session: Positive online content for children Presentation title: Jojo.pl - safe internet for children vs. client's marketing goals What all interactive agencies define as their top priority is to help clients reach their marketing goals, mainly in sales boost and positive image creation. This becomes problematic, when it comes to marketing to children. Apart from law regulations, there is also the question of ethics and ethical behaviour, which most often contradict clients’ expectations. Taking the www.jojo.pl website as an example, we will present the process of searching for the golden mean between what is good for children, supporting the client’s needs and kids’ expectations from the website. |
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