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| Marcus Gners, Stardoll.com, Sweden |
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BIOGRAPHICAL NOTE Joined Stardoll in 2009 after leaving his position as Head of Marketing for the fast growing Swedish youth web site, Bilddagboken. Prior to that Gners worked in various positions within advertising, media and management consulting. He is currently Business Development Director at Stardoll, and combines this highly commercial role with a firm belief in forefronting user’s safety and well-being as crucial to any web site with aspirations for commercial success. Marcus has an M.B.A. from Gothenburg University and a degree in Communication from Berghs SOC. ABSTRACT 28 September, Tuesday, 10.15 – 11.00 Plenary session: Implementation of the Safer Social Networking Principles for the EU:
With over 70 million registered users, Stardoll is the world’s largest virtual entertainment and social gaming destination for teen and tween girls. Stardoll is a virtual world where the users can become members and create a “MeDoll” (an avatar that the users design themselves), express themselves through design, fashion play and social interaction. Stardoll offers a fun-filled approach to fashion, creativity and making friends. Stardoll is headquartered in Stockholm with offices in Los Angeles and London.
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