BIOGRAPHICAL NOTE

Rafał Han is a tireless initiator and incessant activator of new concepts. Characterized by the optimistic outlook on life, he is open-minded and ready to spread his positive creed. Consistent, creative and ever active, he is always looking forward to new inspirations, cultural discoveries and remote journeys. Since 1996 he has been involved in Internet marketing and advertising. Rafał Han is the founder and Chief Executive of the Han Bright Company (hanbright.com). He originated and created several online edutainment projects for kids: Ciufcia.pl, ZosiaiKevin.pl, TajemniczaKuchnia.pl., and launched non-standard, innovative advertising campaigns for such brand names as: Storck, Empik, Bakoma, Hortex, SMYK and Mattel. Co-founder of the Bright Junior Media publishing house – the publisher of an educational series of children’s books „Zgaduj z CzuCzu” (“Guess with Choo-Choo”, czuczu.pl) and creative games „Rysuj z CzuCzu” (“Draw with Choo-Choo”).


ABSTRACT

Parallel session: Positive online content for children

Presentation title: Ciufcia.pl - can a safe website for children also be fun ?

The prevailing opinion is tr. The best solution seems to be for a parent to constantly and personally supervise their child's online activity. A few question arise: how come? Should the parent assume the role of a policeman or a guide? What emotions should accompany the child? The feeling of being controlled or the awareness of shared fun, hat good fun is impossible without turning a blind eye to safety matters. Disregarding safety makes things more enjoyable and makes fun more appealing. This concerns the safety of internet websites for children in particulawhen the parent becomes a partner in entertainment and learning? What do we need in order to reach the (seemingly utopian) stage, when the parent and their child are inspired online to spend interesting time together offline?

Based on our own experience (as parents, teachers and educationalists) we decided to create something that will provide us with the tools and inspiration for building relations with our children. A place where, in an atmosphere of good fun, we will become guides for our children.

For a couple of years, we have been developing our innovative vision online in the form of the Ciufcia.pl website, which, just like a virus, successfully reaches an ever increasing group of addressees – presently one out of two Polish households with a pre-school child.

How did the Han Bright team manage to create a website that has become a support platform for parents for building mutual relations with their children, where they can discover and learn to know each other better in a friendly atmosphere of unforgettable emotions? Learn more about the history and making of the website in a speech by its originator Rafał Han.